Using Pinterest to Share Your Product Vision

 How to Use Pinterest to Share Your Product Vision

So you’ve got a great idea for a new product that your customers are going to love. Now you just need to get those who are going to help you make it a reality to understand your vision. Pinterest is your friend and this post is all about how to use Pinterest to share your product vision.

 

Pinterest is an amazing tool for sharing ideas! 

Part social media, but mostly visual search engine, Pinterest provides product creators with the opportunity to share their product vision with those who can help them make it a reality. A key service to bring a product alive is of course a Surface Pattern Designer.

Pinterest is a powerful visual search engine providing hundreds if not thousands of images for search results. Some might not realise it is more than just the place to look for recipes and Ikea or Kmart hacks (although don’t we love those too!).

It is also an amazing source of inspiration for just about anyone in the business of creating; artists, designers, product developers, web designers, crafters, knitters, jewellery artists, muralists. The list goes on.

Using Pinterest to Communicate Your Vision

Pinterest can also be used as a communication tool between product creators and surface pattern designers. It goes a bit like this:

You have an idea for a new range of tea cups for your online store. You want them to have a particular look and feel to them and of course a particular subject. Let’s give the example of a floral design with hand lettering that features roses and has a feminine, delicate feel. 

Using the right search terms, Pinterest can provide you with images that demonstrate what you mean, the varieties of flowers you would like as well as the ‘feel’ you want your customers to have when they are using your beautiful teacups. (ahh the serenity of a good cup of tea)

(Need some help putting your idea into words? Download my free guide here and start with the language you need to share your vision here.)

Let’s look at the steps and get you started.

Communicate Your Product Vision 

Create a Board

Most people know how to create a board, often too many of them, but here we are going to add a few details that will help you set it up right. It is a great way to make sure you stay focused on your vision too!

  • Go to Pinterest.com and login to your account
  • Click on the plus (+) sign to create a new board
  • Give the new board a specific name that explains what the board is all about. For example: ‘Tea Cup Design Inspiration for [name of business]’
  • Click edit to add a description to the board. Help everybody stay on the same page with a description of what you want. It is almost like a one sentence design brief. It will help you stay focused too when ‘all the things’ come up in your searches

To keep the board secret or not? 

Good question. I like to keep my boards secret unless they serve my customers or clients in some way. They are really not interested in my daughters’ hair cut ideas. This board is about upcoming products, so I think it is best to keep it under wraps. This is in no way to hide and does not give permission to copy other people’s work, it is just saving the surprise for your customers until you are ready.

A phone showing a new Pinterest Board

 To keep the board secret or not? 

Good question. I like to keep my boards secret unless they serve my customers or clients in some way. They are really not interested in my daughters’ hair cut ideas. This board is about upcoming products, so I think it is best to keep it under wraps. This is in no way to hide and does not give permission to copy other people’s work, it is just saving the surprise for your customers until you are ready.

 

Finding the Right Pins to Share Your Product Vision

Yay! Board is made. Time to Pin like crazy, right?!

Ahh. No. The thing about Pinterest is that it can get very distracting and you can easily go down a rabbit hole and start Pinning socks with avocados if you are not careful. The trick here is to stay focused on what you are looking for specifically for your product vision. Here are a few guiding questions to help you get started.

What is the subject and style (or feel) of the design? 

In our example we would be looking for delicate florals, feminine floral designs, feminine floral paintings(or drawings), delicate hand lettering, quotes with flowers. Do you get the idea? You can even Pin in real life examples of your subject. In this case, it could be the varieties of flowers you would like included in the design.

What colours would you like?

You can search for palettes with a key colour (blush Pink colour palettes) or more generally with terms such as feminine colour palettes. You can also combine the subject and colour; delicate floral illustrations in blush Pink.

 

Who are you selling to?

It is always useful to include your ideal customer in some of your searches. A tea cup for your granny is different to that for your twenty-something niece. You may even pick up on some trends.

 

What is your inspiration?

Is it a place, a time, a season or an event? Include these in your search to delve deeper into your communication of your vision. An example, English tea rooms or high tea might be the inspiration for our example.

 

How do you want your customers to feel when using your product?

Describe these feelings and see what images come up. These types of Pins bring depth to your board and help to communicate so much more than a bunch of floral images. How about relaxed, calm, serene, or perhaps energised, happy or focused.

 

What Not to Pin.

Please, PLEASE, do not just Pin dozens of examples from your favourite artist, designer or brand. It will not be helpful. In fact, this could actually hinder your efforts in communicating your product vision. You are creating for your customers and audience. They may like the style you are trying to emulate, but they can go elsewhere to get that. Put ‘you’ or your brand into your products. 

Instead, think about the words you would use to describe the style you are looking at. What is it about the artist or brand that you love? How can you put a different spin on it. Try these keywords as search terms and see what comes up.

Try not to Pin your actual product. Ok, a few teacups are ok to show the style and shape, but lots of them filling the board? Not so good.

 

How Much to Pin.

As much as needed to visually communicate your vision. What a frustrating answer! What I mean is, you don’t need dozens of examples of roses or lots of colour palettes (one or two will do). Less can be more.

This prevents you from diluting your vision with so many ideas and images that everything is a bit same-same. It will also stop you from having contradicting styles that will confuse everybody. 

How do you do this? Make sure each Pin is meaningful and demonstrates an important part of your vision. 

It is a good idea to go back throughout the entire board and curate your selected Pins. You can even rearrange them and delete those that are not needed in the final cut. 

Sharing Your Product Vision Board

You’re all done. You have curated a beautiful, inspiring and concise visual statement about the surface pattern design you would like for your product. Next comes the sharing.

On the board you will see your lovely profile pic with a plus (+) sign. Click on that and search for your designer or any other collaborators you would like to have see your board. You can then select to share the link through messages, Google Drive, Messenger, WhatsApp or copy the link to email. You will also see a list of profiles you can invite directly through Pinterest.

While you are in this window you can also decide what permissions your collaborators will have by pressing on the arrow. You can allow them to do almost anything including adding, moving or deleting Pins  and sections as well as comment and react. Another option is to allow them to save and comment. This restricts them from deleting anything, though they can still save, organise, comment and react.

Another thing to consider is whether to let your collaborators invite others. This is a simple toggle for on or off.

And there you have it. You have created your lovely board, filled it with Pins that communicate your design idea as well as shared it with your designer. Well done!

A phone showing complete Pinterest Board

If you would like to see the sample board head over to  Pinterest with this link to see the pins I found. I have included some notes on the search terms I used too. Teacup Inspiration for Motif Manor.

Need help clarifying your idea?

Sometimes ‘all the things’ on Pinterest can be overwhelming and confusing. You think you want delicate florals but now you see these amazing stylised flowers. What to do! 

Being clear on your vision or idea is essential. Go back and think about your audience, your other products and your best sellers. Think about your brand too.  How can you best compliment them with your new product?

If you would like help to get really clear on your design vision you can download my FREE guide to writing your design statement – a concise description of your product vision.

Here is the link: Create a Clear Vision for Your Product 

To go into even MORE depth you can purchase my e-book Get Clear on the Art you Want and Need. It’s my complete guide to surface pattern design for product based businesses and comes with an accompanying project book that you can use again and again as you develop more products for your business.

And here is that link: Get Clear on the Art You Want and Need

Also, if you need so clarification about the type of design you need, read this post on which type of surface design your product needs. It could save your time and money.

I hope this article has helped you use Pinterest to share your product vision with you team and your designers.

Thanks for reading! Until next time, keep smiling.

Shelley

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